People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Most online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn. Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.


Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.

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Of course, we are always thinking about cost/value/likelihood we can upgrade the best content in the vertical—it is almost always the case that the low competition content, although lower benefit, also doesn’t need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.
We’ve written before about how to get started with email marketing, and how to attract more subscribers to your list. Remember – if you’re using this as a tool to increase website traffic, you’ll want to include at least one prominent link back to your site in each email. You may even want to track those links, to see how effective your campaigns are at driving traffic.

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
More than 1.9 billion people watch videos on YouTube every month, and 30 million of those are on the platform daily. Create a YouTube channel for your business and fill it with educational, fun, or how-to videos and you're likely to see a boost in website traffic as viewers click through to your site to learn more. You can also embed YouTube videos in the body of your website to keep visitors engaged once they get to your site.
Everyone loves press. Create a roundup blog post compiling 25 thought leaders in your industry. Find people you admire, people doing innovative things, people you look up to and even the best of your competitors. Include a short synopsis of them, their work and what they are doing that is unique and inspiring. Include a link to their Twitter handle. Once you publish the article send out a unique Tweet @tagging each person with a link to the article. Everyone loves unexpected press. Chances are most of the individuals you mentioned will retweet you and share the article on their social networks driving traffic to your blog and website. By going the extra mile, spreading kindness and giving props to individuals doing good things in your field, it in turn helps you by driving big traffic to your website. That is what I call a win, win.
As with life and love, if you want your business to get attention, you’ll need to “put yourself out there.” Also like life and love, you may have to make the first move before things start moving, which is where outreach marketing can come in handy. Simply put, outreach marketing is connecting with bloggers and other influencers in your industry, in order to increase exposure for your website and promote your products or services. The process will primarily consist of gathering your targets, (websites, bloggers, industry folk) and approach them via email to gauge their interest in a potential partnership and following up when necessary to create a lasting relationship. To learn more, we’ve got some great reading about the best outreach marketing tactics to promote your site.

Pinterest Promoted Pins have been the number one source of traffic to my new website, and they’re far cheaper than Facebook Ads for my audience. A small $5-10 per day budget has resulted in 1,127 clicks to my website in the last 30 days. The best part? Even once I stop running the promotions, my pins will still show where people have pinned them, so they’ll continue to drive traffic to my website
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
If you’ve been on LinkedIn recently, you’ll know that native video is killing it. However, long-form text posts with a clever hook do really well too. LinkedIn can be a great place to connect with others and engage on content that interests you, while posting about interesting a creative content that you think your network will be interested in. You have to make sure your posts are link-free – but you can leave a link to your content in the first comment.
Gross, public speaking! But no, seriously. If there’s a conference going on that’s closely related to your niche, do everything you can to get there. I’ll never knock networking online, but there’s something about reaching a targeted, focused, engaged group of people face-to-face that is a whole new level of promotion and networking. As a bonus, you’re sure to run into tons of other people doing the same thing, which means a million opportunities for collaboration.
Consider your industry. If you’re a niche metal manufacturer, you’re probably thrilled if your website gets 3,000 visitors a month. However, if you’re a national retailer, that number is a sure sign of trouble. Consider what’s realistic given the demand in your industry and your competition. Tools like Alexa and SEMrush will even show you website traffic estimates for your competitors.

Consider outsourcing article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said?
Online directories: they may seem like they’ve become a useless outlet for outdated websites, but they can still prove to be beneficial. When it boils down to it, submitting your website to these directories and review sites is usually free, so it certainly won’t hurt. The process to submit your site to online directories is fairly straightforward. Submit your website’s URL and any other information you’d like to provide about your business. This will be added to the relevant directory database, allowing your information to appear when someone is searching within your content categories. The other benefit to this is that you’ll have another link to your website online, which could, even if insignificantly, improve your SEO.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
Make it easy to dive deep into your site: As an expert in your industry, you should share your knowledge and insight with others. Not only is this valuable for your readers, but it provides a great opportunity for you to advertise your business within a blog. Make sure the process for a reader to access your website from your blog is effortless. Add links to other pages (your store page, for example) within your article to keep the reader on your website.
He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?

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Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
If you think of your social networks as extensions of your own brand (which they are), they should be closely tied together. Anytime you have a new blog post on your website, share it on your social networks to get people heading to your website. Have a link to your website in your social network profiles and vice versa: use the social bar on your website to make your social networks are easily and directly accessible.

“Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. In the past year alone, we’ve used Facebook and Instagram advertising to generate more than 100,000 unique targeted visits to our website for less than $0.25 per click, which has resulted in thousands of leads and hundreds of new customers. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”.

I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.


Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website. If you’re sharing a blog post, you can pin all of the images within the post. Why is this impactful? It gives you multiple opportunities to have a pin take off. One of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website. Say you want to promote a product page. You can upload custom pictures to entice click through to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases – but don’t go for the big shit like “business ideas” because you’ll never get anywhere. Instead, aim for long-tail keyword phrases, like “best side business ideas” – fun fact: that’s a real example of a long-tail keyword I use for my blog.
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Email marketing is an incredibly useful tool in a variety of ways. It helps you build a stronger relationship with your core audience, and lets you easily market new products or promotions. You can also share news and interesting information with your subscribers, and let them know about new content right away. All of these can have a significant effect on your traffic levels.

Everyone loves press. Create a roundup blog post compiling 25 thought leaders in your industry. Find people you admire, people doing innovative things, people you look up to and even the best of your competitors. Include a short synopsis of them, their work and what they are doing that is unique and inspiring. Include a link to their Twitter handle. Once you publish the article send out a unique Tweet @tagging each person with a link to the article. Everyone loves unexpected press. Chances are most of the individuals you mentioned will retweet you and share the article on their social networks driving traffic to your blog and website. By going the extra mile, spreading kindness and giving props to individuals doing good things in your field, it in turn helps you by driving big traffic to your website. That is what I call a win, win.
Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.[2]
We’re almost certain that you’ve heard that adding a blog is good for SEO and driving traffic to your website, and that’s because it most certainly is according to research. Search engine “bots” are constantly scouring the Internet to index new information. By updating your blog regularly, these search “bots” know to come to your website more often. The more often these bots index new information, the better chances you have of your search engine rank improving. This can be a vastly different story for those who post everyone once in a while.
“It’s all about studying. Studying what people search for in terms of the topic that you are targeting. If there are a lot of searches, you might want to create an article that would cover most of them. If there aren’t a ton of searches around a particular topic, then there isn’t much opportunity to have your page rank for several keywords and bring you a healthy amount of search traffic.”
One of the simplest things to do that most people don’t actually do is send consistent email marketing to their customers who have given their email address. Whether this is a weekly newsletter or a daily piece of content to teach and sell, this is the best way to keep your users engaged. The best part is that once you set it up once, your customers will all see that same content.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
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