Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.

Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.

Any good party planner knows that before the guests arrive, it’s essential to have an event space that is fully prepared. That means having the punch bowl filled (and already spiked), the balloons ready to fall from the ceiling, the snack table is setup according to all dietary restrictions, etc. You know at the end of the night, it will be scraped clean, but that means you did a good job setting up your party. In the case of SEO, you are the party planner, your website is the event space and search engines are your guests. So, before you start looking to pull traffic, make sure your website’s SEO is in order so it’s ready for search engines.


Try to find groups on Facebook that are super topically relevant to join that have a lot of engaged followers. Like Reddit, you’ll want to focus on engaging with the community by liking and commenting on others’ posts and building up a rapport. The good news is that subscribers are there for content related to their niche, so if your blog can help them, you’re bound to find a receptive audience—and once you've gotten those group members over to your website, it's a perfect opportunity to learn more about them. Offer a free piece of content in return for their email address, ask them to sign up for your newsletter, or leverage live chat software to engage with them directly on the page.


Imagine you had the opportunity to give a presentation to an auditorium full of potential customers, without having to travel or market the event. With SlideShare, you can. SlideShare is a hosting service for professional content that has 80 million unique visitors per month, 80% of which come from organic search. Sharing presentations on your company and industry can increase website traffic by raising brand awareness and demonstrating your industry expertise and thought leadership.

Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.


So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Your website pages, landing pages and blog posts are the fuel—you have to keep feeding the machine with great content, or it won’t drive anyone to visit your site. With an engine and fuel, your car will get you from Point A to Point B, but it will only go so fast. It has its limits. What’s the difference between an A-to-B car and a high-performance sports car? Horsepower.
Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website. If you’re sharing a blog post, you can pin all of the images within the post. Why is this impactful? It gives you multiple opportunities to have a pin take off. One of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website. Say you want to promote a product page. You can upload custom pictures to entice click through to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
According to a study by GoToWebinar, 73% of B2B marketers say webinars are the best way to generate high-quality leads. Webinars that explore issues in your industry, offer solutions to common problems, and provide product demonstrations and how-tos can be a significant source of website traffic as listeners click through to your site to learn more about your brand.

Quora is a question and answer site with more than 300 million monthly unique users. Show your expertise in your field and increase brand awareness by providing useful answers to relevant questions from users. One of the best things about Quora is that great answers will continue to drive website traffic over time—as long as the answer is relevant and accurate, people will keep finding it.
Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
This article has helped me A LOT. You see, I’m starting a new venture. This is the first venture of mine where I will be really trying to drive good free traffic. I never really tried before. This new venture (site) is ‘the one’. It literally HAS to work if I can get enough quality, targeted traffic to it, and this site could make BILLIONS. So what I am looking for is high quality, PERMANENT (no work needed to maintain – long term – hands-free), targeted, free traffic, and this article has laid out one of these types of traffic sources. A very good one.
If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The trick is to offer something your audience can truly benefit from–like a freelance contract template, or advice on how to write a great freelance proposal.
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website. If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
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