Humans are visual by nature, and increasingly people are doing web searches for images as well as text. Google has made a number of updates to make Google Image Search more robust and easier to use, and having high-quality, engaging, search-optimized images on your site can help you capture some of that search traffic. If you have an ecommerce site, having good product shots is even more important—according to a study by artificial intelligence company ViSenze, 75% of consumers have been inspired to make a purchase based on image and video content.

Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
Consider your resources. If your website traffic has been increasing by 10 percent with blogging alone but you’re now going to start investing in pay-per-click (PPC) ads, you can expect an increase that correlates with the additional spend. If you’re a B2B company, you can expect about a 2.5 percent click-through rate for your ads. The cost of PPC ads is based on the keywords you’re bidding on, who else is bidding on them and how relevant your ads are (known as your quality score). A marketing agency with expertise in demand generation will be able to recommend a budget and set realistic expectations for website traffic based on that budget.
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Look at your website traffic analytics for at least one full year. If your website is hosted on a content management system like HubSpot, it should be easy to spot trends in your website traffic. There may be some ebbs and flows if you have a seasonal aspect to your business, but a year’s worth of data will give you a baseline. It’s even better if you have several years’ worth of data so you can see year-over-year growth trends. If your traffic has been increasing about 10 percent from one year to the next, you know a 30 percent increase will be a challenge, but not impossible.
Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.

If you’re looking for some extra help in the paid advertising field, you can add the Traffic Generator App to your Wix site. The app automatically sets up ad campaigns with Google and Bing. Plus, the intuitive algorithm automatically optimizes every campaign. The best part about it all? You don’t need any kind of marketing or online advertising knowledge to get started.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Reddit is a little tricky, because if you are overtly self-promotional the readers will pick up on it immediately and “downvote you to oblivion,” as they say. However, that doesn’t mean you can’t have success there. Put connecting with the community and building a rapport with dedicated commenters first. Then, you can make a post and ask for feedback once you feel comfortable.
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Consider your resources. If your website traffic has been increasing by 10 percent with blogging alone but you’re now going to start investing in pay-per-click (PPC) ads, you can expect an increase that correlates with the additional spend. If you’re a B2B company, you can expect about a 2.5 percent click-through rate for your ads. The cost of PPC ads is based on the keywords you’re bidding on, who else is bidding on them and how relevant your ads are (known as your quality score). A marketing agency with expertise in demand generation will be able to recommend a budget and set realistic expectations for website traffic based on that budget.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.


Create a navigation menu. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn't forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.
If your site already has a high domain authority (DA), you don’t have to worry about this step. If you don’t know what I’m talking about, domain authority is a search engine ranking score that ranges from 1 to 100, and it predicts how well the site will rank in result pages -- it’s based on age, popularity, and size. Your brand-new blog will have a ranking around 1 (sorry), while Facebook has a ranking of 99. As you get bigger and better, your DA score will get higher.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

This one is not really possible right off the bat – you’ll need to have a decent amount of traffic first if you want to get paid by someone to put their brand or site in front of your readers. However, you should always be on the lookout for other bloggers or brands that you want to collaborate with, and brainstorm on how you can add value to their business first. You can start building a community of people that others will want to be a part of.
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches, which could help drive more traffic to your site.
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