Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?
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Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.

It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.


He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More


Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
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Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.
You aren’t going to get very far if you don’t know who your readers are and you’re not making an effort to communicate with them on a more personal level. Setting up a sign-up in your posts and on your site for a newsletter is one of the most powerful ways to keep your readers excited about the work you’re doing. Consider using a tool to manage your lists as well, like ConvertKit.

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If you think of your social networks as extensions of your own brand (which they are), they should be closely tied together. Anytime you have a new blog post on your website, share it on your social networks to get people heading to your website. Have a link to your website in your social network profiles and vice versa: use the social bar on your website to make your social networks are easily and directly accessible.
Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.
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On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition.
Building an email list for email marketing can take a long time, so it’s important to start building it out on day one. With email marketing, you’ll be able to keep driving website traffic to your store as long as your customers stay subscribed. With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over. You can build an email list by adding Email Popup Box, which adds opt-in forms to your website. You can also use Spin-a-Sale to collect emails upon exit intent, or try Product Notify which emails customers if there’s a product price change.

Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
If you write online at all, then you probably know Q&A platform Quora. Quora is a fantastic place to find questions people are asking around your area of expertise. Write a great answer, share it socially to get some upvotes, and watch your traffic (and referrals!) soar. At this time of writing, we receive about 10,000 views a quarter on our answers and have received over 320,000 in the last few years:
Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
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