A lot to take on (I would know) but has the potential to pay off in a huge way if you really commit to it. To summarize, you need to figure out why a virtual summit is the right venue, what your topic will be, and who you’re going to network with to make it happen. You’ll need thought leaders, influencers, teams, businesses, bloggers, anyone who already has a committed audience and a distinct POV who will add value to an event like this.
Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Stay relevant (always) with evergreen content: If you’re trying to explore the different types of content that you can create for your blog, consider trying out “evergreen.” type content. This type of material will always remain relevant and will not need to be updated or be repurposed. Why? Because it will still be relevant later down the road. Examples include: “a history of (your industry)”, or ‘how-to’s’.
In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
×