This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part is that everyone involved will bring some of their own audience, and you can get the attention of people interested in your field.
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Reddit is a little tricky, because if you are overtly self-promotional the readers will pick up on it immediately and “downvote you to oblivion,” as they say. However, that doesn’t mean you can’t have success there. Put connecting with the community and building a rapport with dedicated commenters first. Then, you can make a post and ask for feedback once you feel comfortable.
To get you started, read this guide that explains the basics of SEO. Then, structure your site (titles, and more), by following these 12 ultimate SEO tips. Afraid of getting lost in the SEO maze? We have just the solution: you can receive a tailor-made guide from the Wix SEO Wiz. The Wiz will create a step-by-step plan designed to help you improve your site’s SEO – and, it’s all for free. This means, ensuring your headings are properly set, your page keywords are on point and that you’ve added alt-text to your images. The latter of which is far too often overlooked. You know the Wiz is good when even Google is talking about it: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it.”
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part is that everyone involved will bring some of their own audience, and you can get the attention of people interested in your field.

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Stay relevant (always) with evergreen content: If you’re trying to explore the different types of content that you can create for your blog, consider trying out “evergreen.” type content. This type of material will always remain relevant and will not need to be updated or be repurposed. Why? Because it will still be relevant later down the road. Examples include: “a history of (your industry)”, or ‘how-to’s’.
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When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly. Your Unique Selling Proposition is the key to making your case. If you don’t have a USP, it’s time to get one. Start with our guide to finding your USP.
No matter who your target audience is, they will be on a social network, somewhere. While there are ways you can find them through paid services (more on that later), creating content surrounding your industry or your products and services will draw followers in. Even if your market is niche, you will find a following with consistency and unique, quality content. Customer service and engagement can all be done from social media (or by using an easy customer support software), and this does nothing but help cultivate your community. Grow and groom it, and they’ll give you some love in return.
Search engine optimisation or SEO, has become a huge priority for marketers over the last few years. It’s easy to see why—higher search engine rankings result in more traffic, more leads, and higher sales and conversions. But how, exactly, does it work? How does adding keywords to various site elements improve your chances of ranking well in search engines?
If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.
Consider your industry. If you’re a niche metal manufacturer, you’re probably thrilled if your website gets 3,000 visitors a month. However, if you’re a national retailer, that number is a sure sign of trouble. Consider what’s realistic given the demand in your industry and your competition. Tools like Alexa and SEMrush will even show you website traffic estimates for your competitors.
Quora is like Yahoo Answer’s older, much better-looking sibling. People ask questions like, “I’ve started a blog. How can I increase blog traffic?” and people who provide in-depth, clever, and witty answers – like I gave here – are heavily rewarded. That response is what inspired me to update and expand on my advice in that answer today! Oh, and by the way, as of writing this post, my answer there has almost 90,000 views. Not too shabby.
If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The trick is to offer something your audience can truly benefit from–like a freelance contract template, or advice on how to write a great freelance proposal.
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field.
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