“Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. In the past year alone, we’ve used Facebook and Instagram advertising to generate more than 100,000 unique targeted visits to our website for less than $0.25 per click, which has resulted in thousands of leads and hundreds of new customers. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”.

“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.

Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!


Sites like Outbrain and Taboola are great for promoting your website or blog as long as you have some sales funnel setup and an ability to track those individuals who arrive from these platforms. These sites will promote your content across thousands of other similar websites across the internet for a fee. However, be sure to do your due diligence and test things out before diving in headfirst.
Consider your resources. If your website traffic has been increasing by 10 percent with blogging alone but you’re now going to start investing in pay-per-click (PPC) ads, you can expect an increase that correlates with the additional spend. If you’re a B2B company, you can expect about a 2.5 percent click-through rate for your ads. The cost of PPC ads is based on the keywords you’re bidding on, who else is bidding on them and how relevant your ads are (known as your quality score). A marketing agency with expertise in demand generation will be able to recommend a budget and set realistic expectations for website traffic based on that budget.
Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
Finding your guest bloggers may sound like quite the task, but it doesn’t have to be. One place you can head to is social networks, like a Facebook Group for bloggers. You’ll more than likely find several willing participants. Another place worth checking out is dedicated websites like, Blogger Link Up to take on the task. How you approach your guest blogger is important. Don’t reach out with a vague email. Be direct, let them know about your existing blog’s content and that you think they would make a great contributor to the blog. Be preemptive and anticipate questions they may have by being as informative as you can without writing a blog yourself within the email.
Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.
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Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
I know some business owners that have had great success on Pinterest. You’ll want to make sure you have good visuals to go with each blog post – infographics are great for this – and make sure you’re posting at least 10 unique pins for every blog. Most importantly, Pinterest is a community just like any other social media, so make sure you’re active regularly, connecting with others in your niche, and re-pinning others’ pins.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”

This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part is that everyone involved will bring some of their own audience, and you can get the attention of people interested in your field.
Use social networks to expand your reach. Social networking is hugely important, and ensuring that you have a solid presence will have a large impact on your views. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. There are a variety of ways that you can use social networks to extend your online presence, depending on the needs of your site.[3]
5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.

We’re almost certain that you’ve heard that adding a blog is good for SEO and driving traffic to your website, and that’s because it most certainly is according to research. Search engine “bots” are constantly scouring the Internet to index new information. By updating your blog regularly, these search “bots” know to come to your website more often. The more often these bots index new information, the better chances you have of your search engine rank improving. This can be a vastly different story for those who post everyone once in a while.
To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.

Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.

Wonderful tips have been shared in this article! A complete guide on how to increase traffic using social media platforms. We all must be not be aware of most of the things. I am pretty sure, this article is going to be very useful and helpful for all the bloggers and website owners to get more followers and engagement to promote their marketing and run a successful business.


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Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
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According to a study by GoToWebinar, 73% of B2B marketers say webinars are the best way to generate high-quality leads. Webinars that explore issues in your industry, offer solutions to common problems, and provide product demonstrations and how-tos can be a significant source of website traffic as listeners click through to your site to learn more about your brand.
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
The problem that most people face isn't about how they can setup a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to increase website traffic to get the sales rolling in. From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

If you think of your social networks as extensions of your own brand (which they are), they should be closely tied together. Anytime you have a new blog post on your website, share it on your social networks to get people heading to your website. Have a link to your website in your social network profiles and vice versa: use the social bar on your website to make your social networks are easily and directly accessible.

Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.


In addition to maintaining a robust social media presence on your chosen platforms, joining social media groups can help you get your brand in front of new audiences and show your industry expertise. Find and join groups related to your industry and volunteer to answer questions or provide insight to create relationships, build brand awareness, and generate website traffic.
Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.

Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.[2]
The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
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