In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Create a navigation menu. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn't forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.
Your website pages, landing pages and blog posts are the fuel—you have to keep feeding the machine with great content, or it won’t drive anyone to visit your site. With an engine and fuel, your car will get you from Point A to Point B, but it will only go so fast. It has its limits. What’s the difference between an A-to-B car and a high-performance sports car? Horsepower.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
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Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
In addition to maintaining a robust social media presence on your chosen platforms, joining social media groups can help you get your brand in front of new audiences and show your industry expertise. Find and join groups related to your industry and volunteer to answer questions or provide insight to create relationships, build brand awareness, and generate website traffic.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”