It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
Just having a social profile for your business won’t necessarily drive traffic to your website, even if you have a strong social media following. To convert social media traffic to website traffic, post engaging social media content with links to your website, including promotions, company news, blog posts, and notifications about premium content like ebooks or whitepapers.
When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question – this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post. Because they’re authority figures, it not only lends the piece credibility, but if they happen to share the post, I’ll get exposure to their audience as well.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
High quality, permanent, targeted free traffic is the best type of traffic you could get. It’s hands free and pure ROI. So I highly recommend that anyone reading who needs traffic look into it. Some good high quality, permanent, targeted, free traffic sources you could use are number one, BaLooZo ( http://baloozo.com/get-instant-autopilot-targeted-website-traffic.html ), an ad site where you could post a permanent ad and push it to the top of the search results for your keywords and your category’s page 10 times a day, and there are advanced ad statistics. There are also feature PPC ads that go on top of the free ads that you could bid on for the first position, with a $0.001 load minimum and a $0.001 click minimum, in case you want to eventually pay for traffic, as well. You just sign up, post a permanent free ad and you’re getting permanent, free traffic forever.
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.