Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful content on your website. This way you can get your social media followers to your site, as well as users who follow the people who share your content. Creating useful content is free, and is not as hard as it may seem. You are the expert in your product/service; your job is to simplify it for your audience.
Learning best practices of using target keywords and phrases should be your top priority. Not only should you be using your target keyword in the headline, throughout the article, and in your image file names, there are a lot of other best practices to get familiar with, like making your URL SEO-friendly and using keyword synonyms. There’s a lot to learn.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience. (For example, thanks to Chris Brogan for the inspiration for this post)
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
“To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.”
Try to find groups on Facebook that are super topically relevant to join that have a lot of engaged followers. Like Reddit, you’ll want to focus on engaging with the community by liking and commenting on others’ posts and building up a rapport. The good news is that subscribers are there for content related to their niche, so if your blog can help them, you’re bound to find a receptive audience—and once you've gotten those group members over to your website, it's a perfect opportunity to learn more about them. Offer a free piece of content in return for their email address, ask them to sign up for your newsletter, or leverage live chat software to engage with them directly on the page.
Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to growing a blog.
Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved. Once your affiliate program is set up, you can leave it on autopilot and focus on other areas of your business. To get started, leverage a list of the best affiliate programs and decide which one is right for you.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count. When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet and you’ll get a higher click through to your website.
Online directories: they may seem like they’ve become a useless outlet for outdated websites, but they can still prove to be beneficial. When it boils down to it, submitting your website to these directories and review sites is usually free, so it certainly won’t hurt. The process to submit your site to online directories is fairly straightforward. Submit your website’s URL and any other information you’d like to provide about your business. This will be added to the relevant directory database, allowing your information to appear when someone is searching within your content categories. The other benefit to this is that you’ll have another link to your website online, which could, even if insignificantly, improve your SEO.
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.