Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
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91% of people now look at reviews before choosing a brand. 85% of people trust online reviews like they trust a personal recommendation. The great news is that people expect you to have some bad reviews. In fact, over 50% say they’re suspicious if you have lots of reviews with no negative ones. Most people are more focused on star rating and number of reviews.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Look at your website traffic analytics for at least one full year. If your website is hosted on a content management system like HubSpot, it should be easy to spot trends in your website traffic. There may be some ebbs and flows if you have a seasonal aspect to your business, but a year’s worth of data will give you a baseline. It’s even better if you have several years’ worth of data so you can see year-over-year growth trends. If your traffic has been increasing about 10 percent from one year to the next, you know a 30 percent increase will be a challenge, but not impossible.

Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.[1]


The company had been blogging for five years, but no single blog post had ever received more than 1,000 views. By promoting just a few posts with native advertising, traffic to the company’s blog exploded. But it wasn’t just about the traffic. The data showed about 6 percent of people who visited the blog went on to explore other areas of the company’s website. This is significant considering the average conversion rate of online shoppers across all industries is less than 3 percent. 
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.

“Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. In the past year alone, we’ve used Facebook and Instagram advertising to generate more than 100,000 unique targeted visits to our website for less than $0.25 per click, which has resulted in thousands of leads and hundreds of new customers. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”.
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases – but don’t go for the big shit like “business ideas” because you’ll never get anywhere. Instead, aim for long-tail keyword phrases, like “best side business ideas” – fun fact: that’s a real example of a long-tail keyword I use for my blog.
Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring  you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.
Maybe you’re looking to spice up your blog up with some different content for your readers. Instead of doing all the research and reporting back on your findings, you may want to look into having a guest blogger. Why, you ask? Having a guest blogger can be helpful in multiple ways, as you allow others to add content to your website. Your readers will be able to receive fresh content from a different perspective, and your guest may carry an expertise in a subject that you don’t have. Another benefit to getting some fresh blood in your blog is that your guest’s followers will likely head to your website when the post is published. It’s a win-win for the both of you.
Everyone loves press. Create a roundup blog post compiling 25 thought leaders in your industry. Find people you admire, people doing innovative things, people you look up to and even the best of your competitors. Include a short synopsis of them, their work and what they are doing that is unique and inspiring. Include a link to their Twitter handle. Once you publish the article send out a unique Tweet @tagging each person with a link to the article. Everyone loves unexpected press. Chances are most of the individuals you mentioned will retweet you and share the article on their social networks driving traffic to your blog and website. By going the extra mile, spreading kindness and giving props to individuals doing good things in your field, it in turn helps you by driving big traffic to your website. That is what I call a win, win.
Make it easy to dive deep into your site: As an expert in your industry, you should share your knowledge and insight with others. Not only is this valuable for your readers, but it provides a great opportunity for you to advertise your business within a blog. Make sure the process for a reader to access your website from your blog is effortless. Add links to other pages (your store page, for example) within your article to keep the reader on your website.
It may seem a bit overwhelming to think about teaching a course, but boil it down to one simple question: what does your audience want to know? Tackle it from the same angle as any of your articles, comments, or blog content by providing useful and in-depth content that your audience wants. What problems are your audience having? Teach them how to solve them, and as a result of launching an online course, you'll likely begin to field offers and requests for other types of work from home services like coaching, consulting and advising as your audience & authority grow.
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either -- podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.
Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience. (For example, thanks to Chris Brogan for the inspiration for this post)
The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you. Just don’t make connecting with people online harder than it actually is.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Online directories: they may seem like they’ve become a useless outlet for outdated websites, but they can still prove to be beneficial. When it boils down to it, submitting your website to these directories and review sites is usually free, so it certainly won’t hurt. The process to submit your site to online directories is fairly straightforward. Submit your website’s URL and any other information you’d like to provide about your business. This will be added to the relevant directory database, allowing your information to appear when someone is searching within your content categories. The other benefit to this is that you’ll have another link to your website online, which could, even if insignificantly, improve your SEO.

Forums: If your business specializes in a specific area, you may want to find out if there are online forums dedicated to your industry of practice. Not only will this give you a place to engage in conversation with other interested parties, it’s great place to drop a link to your website. You’ll want to do this with relevancy and tact, otherwise you will come off as a spammer, but you get the idea. Speaking of forums, you can easily add one to your website with Wix Forum.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
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