When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Humans are visual by nature, and increasingly people are doing web searches for images as well as text. Google has made a number of updates to make Google Image Search more robust and easier to use, and having high-quality, engaging, search-optimized images on your site can help you capture some of that search traffic. If you have an ecommerce site, having good product shots is even more important—according to a study by artificial intelligence company ViSenze, 75% of consumers have been inspired to make a purchase based on image and video content.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
A natural step within the process of bringing in traffic to your website is email marketing. While you may have a love/hate relationship with the number of newsletters you are subscribed to (totally your fault), it can be an indispensable tool for a business. In its simplest form, email-marketing is a great way to show off your latest blog post or inform customers of a sale that you’ll be holding for your online store. However, sometimes a small “hey” is in order to remind your customer that you’re still around (and still awesome).
Pay Per Click (PPC) ads—a type of paid search marketing in which advertisers agree to pay a set “bid” amount every time their ad is clicked—can generate fast website traffic from the exact audience you’re targeting, and because people who click on ads are probably looking to make a purchase, PPC ads are more likely to generate leads for your business.

Gross, public speaking! But no, seriously. If there’s a conference going on that’s closely related to your niche, do everything you can to get there. I’ll never knock networking online, but there’s something about reaching a targeted, focused, engaged group of people face-to-face that is a whole new level of promotion and networking. As a bonus, you’re sure to run into tons of other people doing the same thing, which means a million opportunities for collaboration.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
I would like to thank Ross for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
It may seem a bit overwhelming to think about teaching a course, but boil it down to one simple question: what does your audience want to know? Tackle it from the same angle as any of your articles, comments, or blog content by providing useful and in-depth content that your audience wants. What problems are your audience having? Teach them how to solve them, and as a result of launching an online course, you'll likely begin to field offers and requests for other types of work from home services like coaching, consulting and advising as your audience & authority grow.
Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful content on your website. This way you can get your social media followers to your site, as well as users who follow the people who share your content. Creating useful content is free, and is not as hard as it may seem. You are the expert in your product/service; your job is to simplify it for your audience.
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