Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
The company had been blogging for five years, but no single blog post had ever received more than 1,000 views. By promoting just a few posts with native advertising, traffic to the company’s blog exploded. But it wasn’t just about the traffic. The data showed about 6 percent of people who visited the blog went on to explore other areas of the company’s website. This is significant considering the average conversion rate of online shoppers across all industries is less than 3 percent.
My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.
SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.
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Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Forums: If your business specializes in a specific area, you may want to find out if there are online forums dedicated to your industry of practice. Not only will this give you a place to engage in conversation with other interested parties, it’s great place to drop a link to your website. You’ll want to do this with relevancy and tact, otherwise you will come off as a spammer, but you get the idea. Speaking of forums, you can easily add one to your website with Wix Forum.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁
Quora is a question and answer site with more than 300 million monthly unique users. Show your expertise in your field and increase brand awareness by providing useful answers to relevant questions from users. One of the best things about Quora is that great answers will continue to drive website traffic over time—as long as the answer is relevant and accurate, people will keep finding it.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
Stay relevant (always) with evergreen content: If you’re trying to explore the different types of content that you can create for your blog, consider trying out “evergreen.” type content. This type of material will always remain relevant and will not need to be updated or be repurposed. Why? Because it will still be relevant later down the road. Examples include: “a history of (your industry)”, or ‘how-to’s’.
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field.